Only Icons reintroduced Maybelline New York’s Instant Eraser Concealer by treating it like what it already is: a star. Through a cinematic, trailer-style film featuring major celebrity presence and sharp misdirection, the campaign blurred the line between pop culture icon and product hero. Designed to entertain first, it brought fresh energy, buzz, and relevance to a beloved fan favorite across every touchpoint. Awards: 2025 Clio, 2025 Webby.