To launch Instant Glow Perfection, the campaign made the product benefit impossible to ignore. Inspired by classic horror films, the work treated glow like a force of nature—spreading, captivating, and taking over everything in its path. The result was a playful, unexpected take on product efficacy that felt bold, chic, and attention-grabbing.

Role: Group Creative Director (Copy)
Agency: McCann New York / Gotham