This work for Rodan + Fields was designed to bring a fresh, elevated dimension to the brand. The work balances clinical credibility with a modern, skin-editor sensibility—where dermatological expertise meets cultural fluency. Each film reframes the brand through a lens that feels informed, discerning, and visually refined. The tone is confident but approachable, grounded in science yet styled with intention. Together, these pieces position Rodan + Fields with a renewed clarity—expert-led, contemporary, and unmistakably relevant.

Role: Group Creative Director (Copy)
Agency: McCann New York / Gotham