This campaign showcased Super Stay’s longwear performance by placing it in the middle of controlled chaos. With Naomi Osaka at the center, the film followed her playing tennis through the unpredictability of New York City—using sport, motion, and momentum to prove a product that holds up under pressure. An announcer-style voiceover turned product performance into entertainment.

Role: Group Creative Director (Copy)
Agency: McCann New York / Gotham