This campaign launched Miley Cyrus’s first collaboration with Maybelline by reimagining the brand’s most recognizable jingle through her voice, attitude, and point of view. Anchored in music, conversation, and genuine collaboration, the work paired cinematic launch assets with intimate interview-driven content filmed at Electric Lady Studios, bringing star power and authenticity together in a way that felt unmistakably hers.

Role: Group Creative Director (Copy)
Agency: McCann New York / Gotham