To introduce the Maybelline x Puma collaboration, the campaign challenged the outdated idea that makeup and athleticism don’t belong together. Built on the insight that self-expression doesn’t clock out when you break a sweat, Makeup Game Strong fused performance beauty with sport culture, following Adriana Lima and a cast taking on the urban workout of New York City.

Role: Group Creative Director (Copy)
Agency: McCann New York / Gotham